Atoosa Rubenstein Quotes

There's a lot of talk if a seventh-grade girl returns in September all 'gothed out' or 'skatered out.'

girl talk

If you were a South Asian girl, you would have thought you didn't exist in this country if you looked at magazines. Indian girls, girls from all over were just being neglected.

thought girls girl south exist indian country asian magazines

At this age, some are following trends-- there will be those who want to wear the latest thing from Juicy. But they also create their own trends. Style is more important to them than the brand. That changes as you get older, unfortunately.

style age create important brand thing trends

Teen girls are figuring out what they want out of life and who they want to be. Combine this new responsibility with all the stress and pressures in their lives and the result, unfortunately, can be substance abuse.

life teen girls stress responsibility lives abuse result

It's important for our readers to see themselves reflected in Seventeen and Chelsea has that fresh faced look that I know our readers will identify with. Of course Chelsea is gorgeous, but it was her vibrant personality that closed the deal because it makes her glow both inside and out. We were looking for a brand ambassador -- her personality and confidence are as important as her look. As America's biggest selling teen magazine - it's our responsibility to send this message to our young readers.

teen confidence personality responsibility readers young message inside fresh important selling brand