If this takes off, it could steamroller the copyright protection on CDs the labels are pushing.
Ben Bajarin
Apple is clearly trying to put themselves in a position of dominance in the digital media market for distribution.
media market apple
It shows other network guys and studios that this is a viable market and is a great way to distribute their content.
content market guys great
The hardware is not there yet for full-length movies. But the X and Y Generations are going to eat this up. They're used to consuming media on small screens.
movies media small eat generations
These systems will do all the same things as BlackBerry and then some.
things systems
I haven't seen anything coming out of the movie distribution service that is this compelling. There is an opportunity for them to really grow the service and establish themselves as a way to deliver top quality movies.
opportunity quality movies grow movie
You just rent the movie and it's there.
movie
For now, [Apple is] focusing where the money is, but [this] may in fact benefit their enterprise future.
money future enterprise fact benefit
protection labels copyright
The question is how can they make their product appealing to the cable and satellite operators. So it's not just 100 percent based on customer awareness.
awareness question
I'm surprised it took them so long to do it. I don't think it'll take long for people to catch on.
people
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