The discussion is on how to enhance the uniform to better reflect the essence of our advertising and marketing efforts and to create uniforms that are more contemporary and in line with the spirit of our 'forever young, forever fun' campaign
Bill Whitman
It is clearly unique and not a traditional restaurant. But it is a peek at the future of McDonald's through the use of technology, innovative design and contemporary space.
technology design future space unique contemporary
spirit essence marketing advertising young forever create contemporary discussion
The most popular item on our menu continues to be the double cheeseburger, hands down.
hands popular
We encourage only those with genuine and serious interest in the auction to place their bids.
encourage place interest
This is not about after-holiday spending. It's about keeping our value strategy top of mind.
strategy mind
I think there's much work left to be done to catch up to the industry leader.
work leader industry left
Our marketing strategy encompasses young people as well as adults and we do that through various media and marketing strategies that cross all demographics.
strategy people cross media marketing young adults
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