We're showing the romance of travel at a different scale -- not at the level of a whole building, but as a series of experiences on the inside, on a scale that doesn't try and compete with the Saarinen building.
David Rockwell
[The space marks Rockwell's first airport project, even if it is more about hospitality than transportation.] What's intriguing to me about design is how it tells a story and connects with you emotionally, how it in some way makes life better -- that it's not arbitrary,.. And there's something so nonarbitrary about JetBlue.
design life story space project hospitality
travel romance experiences inside series
What we've done (in Detroit) is created a movie set so it gives movie-goers a chance to enter a space that feels like a sound stage and in fact, is very sound-stage-like in how it's set up,.. But the set that you're entering into is a collage of both existing and historical Detroit buildings.
chance sound historical space movie fact stage detroit
The key is to have a kind of core DNA - a series of pieces that are part of the look of the restaurant, that change and morph based on conditions in each case.
dna key change kind pieces part series
It creates a kind of landmark that people know when they go to Rosa. It's almost like an oasis. It's kind of cool; it orients you.
people kind cool oasis
For me the most interesting part of theater is the relationship between the audience and the performer. In creating a theater, you get to mold essentially, out of raw clay, what that relationship's going to be. That's an interesting thing you don't get to do on Broadway.
theater relationship interesting creating part audience thing broadway
We identify with her pain and grieving.
pain grieving
There's a sweetness to it.
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