Do we think he has the same value he did two or three years ago? Absolutely. He's certainly has been the cornerstone for our business, lending credibility and brand awareness, allowing us to create a golf company within Nike.
Dean Stoyer
business golf awareness company create brand
On-course play is critical for product credibility and reputation. When he's winning and playing extremely well, it resonates and reflects at retail.
reputation winning play critical
The story was more gracious than we were expecting after hearing all the interview hype. Obviously, Nike doesn't support drinking and skiing, or drinking and sports activities.
drinking story support interview hearing sports skiing
We've always been involved in the Games, but this is on a completely different level. This is one area we've been locked out of in the past. It's an opportunity we've never had before.
opportunity games past
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