Dozens and dozens of television properties are enjoying licensing, from reality, to drama to comedy and action-adventure. Fans who purchase these products are looking for a way to bring [the experience] off the screen and make it part of their daily life.
Elie Dekel
comedy life products reality television drama action-adventure part
It becomes almost a social catalyst. Giving [consumers] something that is an inside joke is an essential ingredient.
joke giving inside essential social
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