Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
It takes an ad to do that well.
Advertising is speech. It's regulated because it's often effective speech.
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Advertising is totally unnecessary. Unless you hope to make money.
Advertising is the 'wonder' in Wonder Bread.
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Internet advertising will not replace traditional media, it will compliment them.
I suspect that there is no other single profession that does more to contribute to our annoying linguistic convolutions than advertising, unless it's politics.
In advertising, sex sells. But only if you're selling sex.
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?