Advertising is totally unnecessary. Unless you hope to make money.
Jef I. Richards
Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.
language learn speak advertising understand audience
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
parents media medicine law grow child advertising baby profession professionandprofessionals
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
powerful critics advertising
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
truth true lose advertising fact sight worst
It takes an ad to do that well.
advertising
Advertising is speech. It's regulated because it's often effective speech.
speech advertising
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
trust advertising
money advertising hope
Advertising is the 'wonder' in Wonder Bread.
wonder wonders bread advertising
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
people death book revelation day advertising weight hair skin
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
truth thetimes time story difference news journalism advertising country accuracy
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
strategy art creative
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
belief internet issues
Creativity is an advertising agency's most valuable asset, because it is the rarest.
creativity advertising
Internet advertising will not replace traditional media, it will compliment them.
internet media advertising compliment
Showing 1 to 15 of 19 results
You must log in to post a comment.
There are no comments yet.