Owning a Chrysler, Jeep or Dodge vehicle should be a worry free experience for customers. Therefore, our goal with the Miles of Freedom Plan is to provide our customers with ownership benefits unequaled in the industry. The combination of free gasoline, free scheduled maintenance and a full-warranty puts our customer's mind at ease and allows them to fully experience the joy of driving one of our vehicles.
Joe Eberhardt
It's really not a message from us to them. It's listening to them to find out what they need.
listening find message
We definitely skewed it male, but that is fine. If all of a sudden we lose female Caravan buyers, it would be an issue. I don't think we have.
lose female male
We will not design a vehicle for old people specifically.
design people
worry benefits mind experience ownership joy plan goal free industry freedom driving
Respect for heritage is an important part of understanding what our brands represent. Dodge has been an American icon for 90 years and we believe that many consumers outside of North America will relate positively to its core values.
heritage values respect understanding america part important american
I don't think it matters necessarily. What matters is the execution of our strategy (of pursuing) profitable growth.
growth strategy execution
From the information available to us it seems like were off to a slow start in January. Even the Japanese brands look slightly (down).
information start japanese january
This car is full of surprises.
car surprises
We had very loyal customers in the car segment as well before they (Japanese automakers) were here. The Japanese are extremely capable competitors in any segment they decide to enter. We have yet to see someone really fail. There's no reason to believe it'll be that different in the truck segment.
car reason japanese fail
Chrysler Group believes it's only fair that we take the fight to our global competitors in markets where it makes sense for us. We are launching a major effort to take Dodge to international markets based upon Dodge's very American core values.
effort sense values fair global fight american
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