People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.
Connect with all the passions people have -for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.
Give people a convincing reason and they will lay down their very lives.
Business is the art of making money by selling things or services people want for more than their cost.
Life's too short to sell things you don't believe in.
When you have been close to death it makes you think about life.
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared.
To every trend there is a counter-trend. There are a number of pendulums operating and each creates new business opportunities.
The risk of a business being hit by a low probability, high impact event is far higher than most boards realise because the number of potential wild cards is so great.
Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.
Business strategy is the battleplan for a better future.
Two thirds of all those who have ever lived to sixty five are alive today and most of them are women.
In banking or insurance trust is the only thing you have to sell.
Tribalism is the most powerful force in the world.