We are trying to improve our advertising and marketing performance as one of the keys to improving our performance in North America.
Ryndee Carney
improving america marketing advertising performance
We're disappointed. We'd like to see the ratings be higher. I'm sure that NBC would like to see the ratings be higher and the other sponsors would as well. We're still really proud of our sponsorship.
proud
Right now, we're using this as a pilot to see what the response is.
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