This opens up the possibility that there are specific neural mechanisms for different forms of economic decision making, which is a very exciting idea.
Scott Huettel
idea possibility decision exciting
By understanding these mechanisms, we may be able to make better predictions about how people will behave or interact in different circumstances.
circumstances people understanding predictions
We were able to see individual differences in brain activation depending on the person's preferences or aversions to risk and ambiguity. People who preferred ambiguity had increased activation in the (lateral) prefrontal cortex, and people who preferred risk had increased activation in the (posterior) parietal cortex.
people differences risk individual brain
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