The long-term promise here is the ability to bring some more management to this unmanaged content.
Barry Murphy
This is a lot for any organization to get their arms around. The biggest challenge is, are organizations going to respond to this big a solution?
organization organizations challenge solution big arms
We couldn't really get anyone at the hotel to tell us anything, so we called my mother. She told us that it looked like Hurricane Emily was headed straight for us.
mother
Christopher jokes that if we ever have twins, we'd have to name them Dennis and Emily. But I have a different attitude. I don't ever want to hear those names again.
names attitude jokes hear twins
There's a lot of raw data inside an organisation -- as much as 80 percent is unstructured and something has to happen to make it into information.
information data inside
IBM are trying to take their whole product set and create a holistic solution to managing information
information solution create
management ability content promise
(These systems integrators) still need to partner with IBM because IBM has some very strong software products - they are going to be forced to walk the fine line between partnership and competition.
competition products strong walk partnership systems software
For most organizations, the lack of a consistent risk management framework leaves a lot of important and timely information trapped in documents and in people's heads. Effective information management not only helps make business operations more efficient, but also mitigates risk. Most organizations are so busy just trying to manage structured information that they haven't yet addressed unstructured content -- much less given enough attention to litigation risk associated with information.
management organizations information content business attention risk busy important lack
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