There's a presupposition that we start shows out on the Web and then migrate them to prime time or cable,.. I'm completely uninterested in that. TV is about watering down what's really edgy and cool. The Web is the medium of choice for our target demographic.
David Neuman
We're designing these programs for the Web
We're not relying on what we think is cool or interesting or happening. We're holding up a mirror to our audience. That, to me, is our insurance policy.
interesting cool mirror audience insurance
We have no illusions about the fact that our product has to be compelling. We also believe it has to be unique. Who wants to watch the seventh clone of a different network?
illusions fact unique clone
The progress bar has become like the crack of Current TV. It's the single most complimented thing on the whole network. There's a suspense to watching that progress bar move. It's like those freeway signs. In a universe that's characterized by so much chaos and disorder, maybe these little things give us a sense of psychological control.
progress chaos sense control universe suspense psychological things disorder tv single signs thing give
choice time start cool tv
It represents the commitment we have to the arts,.. This is a commitment to the community -- the University community and the Charlottesville community.
community commitment arts university
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