We are now prepared to deliver HD DVD to the market.
Jodi Sally
It's a price point to accelerate market adoption.
adoption market price
There is no doubt about it that HD-DVD represents the best value for our consumers.
doubt
As a leader in home entertainment and a pioneer in DVD technology, we are very excited to introduce our first HD DVD players for U.S. Consumers. With the support of some of the hottest films, we can confidently say that Toshiba's HD DVD players will come to market with important industry backing in time to meet the HDTV transition.
technology time home support market entertainment leader industry important films
Our 2006 line is focused on connectivity and convenience. Ease-of-use and the ability for consumers to access more content - - as they choose -- are key features of our new line-up.
key ability content choose
market
A major component to the success of HD DVD will be a strong presence and understanding by our key retail business partners, who's role will be critical to consumer adoption. With our strategic, integrated marketing initiative and the support of our many promotional and retail partners, we are poised to lead the way into consumers' homes with a next generation of DVD technology.
key technology business success adoption initiative understanding strong support marketing critical presence strategic
With our strategic, integrated marketing initiative and the support of our many promotional and retail partners, we are poised to lead the way into consumers' homes with a next generation of DVD technology.
technology initiative support marketing strategic
We don't share the exact the number that we shipped. I can tell you that we're going to be in about 3,000 stores nationwide and we're continuing to ship the devices. We're shipping just as fast as we can.
ship share
We're filling the pipeline to retailers and sales reports so far are very positive.
positive sales
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