Dennis is passionate about the wine business. His experience from a local, state, national and global perspective has helped shape the Paso Robles wine industry. Dennis understands all aspects of the business from the economics of grape growing and wine production to branding and marketing, which has strengthened and moved our industry forward.
business experience perspective growing global marketing economics wine forward branding state industry
Intel Viiv technology is our first platform designed from the ground up for the digital home, where consumers are passionate about the idea of accessing their content anytime, anywhere in their home on a number of devices. Following the success of Intel Centrino mobile technology, we are applying a similar branding strategy to our new digital home platform composed of Intel's latest PC technologies. Intel Viiv technology marks the intersection point where innovation, a multitude of digital devices, first-class entertainment and state of the art technology converge to put consumers in more control of experiencing digital entertainment on their own terms.
technology strategy innovation content idea success home art control entertainment branding state mobile
The purpose of moving toward one name, one solution, is centered around a single branding effort by Microsoft. Most people today do not even realize that Microsoft has a business division.
effort purpose people business division today moving solution single branding realize
It's always great to be recognized for great creative, but this is all the result of a smart and comprehensive process that accurately identified the brand, established the positioning and guided the marketing. Marketing a hospital is a difficult challenge, and these awards are a testament to the entire branding exercise that is necessary to achieve success.
challenge success smart exercise process achieve creative marketing difficult branding great awards result brand hospital
People, there's no such thing as, THE BEST CAMERA BRAND, but yes there will always be THE BEST CAMERA AT ANY GIVEN TIME. Technology will change, but not art.
technology change people time art photography branding brand thing
Your uniqueness is your greatest strength, not how well you emulate others.
business music social-media musician charity marketing asian asian-american branding
So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
truth branding
A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)
design branding toys
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
reputation marketing branding brand
Sex doesn't sell anything other than itself
marketing branding brand
90 percent of all Gillette shavers are bought by women for the men in their lives
marketing branding
Are you ready to get BOLD?
A logo is not a brand.
branding brand logo
Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.
branding brand
You are what you are seen to be.
perception branding brand
[logos are a] graphic extension of the internal realities of a company.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
The devil is in the details. Brands aren't set up to be publishers. They don't necessarily understand the editorial process or have the stomach for the length of time it takes to build an audience.
content branding publishing
There's a theory that you want to be careful of over saturation, particularly when you're dealing with the use of your name, but there's also a theory that there's no such thing as over saturation of quality. If you do good things with good people, you can do as much as you want.
branding doing-good
Braggin' is when a person says something and can't do it. I do what I say.
doing branding bragging
I should be a postage stamp. That's the only way I'll ever get licked.
branding bragging
At home I am a nice guy: but I don't want the world to know. Humble people, I've found, don't get very far.
humble branding
I've wrestled with alligators. I've tussled with a whale. I done handcuffed lightning. And throw thunder in jail.
I'm the most recognized and loved man that ever lived cuz there weren't no satellites when Jesus and Moses were around, so people far away in the villages didn't know about them.
Wearing excellent cloths always, catchy slogans are powerful symbolism-s. But the symbolism alone shouldn't define you or your brand. It is very shallow. People will soon lose the emotional connection with you. If you can marry the symbolism with great character or a great product then it becomes a powerful combination, feeding off each other's emotional appeal.
branding symbolism
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