I was on a walking tour of Oxford colleges once with a group of bored and unimpressable tourists. They yawned at Balliol's quad, T.E. Lawrence's and Churchill's portraits, and the blackboard Einstein wrote his E=mc2 on. Then the tour guide said, 'And this is the Bridge of Sighs, where Lord Peter proposed (in Latin) to Harriet,' and everyone suddenly came to life and began snapping pictures. Such is the power of books.
Don't they know science doesn't work like that? You can't just order scientific breakthroughs. They happen when you are looking at something you've been working on for years and suddenly see a connection you never noticed before, or when you're looking for something else altogether. Sometimes they even happen by accident. Don't they know you can't get a scientific breakthrough just because you want one?