No vision issue today is bigger than the question of efficiency versus some combination of innovation and customer service.
John Kotter
Effective leaders help others to understand the necessity of change and to accept a common vision of the desired outcome.
vision leadership management necessity change leaders understand common accept
People are more inclined to be drawn in if their leader has a compelling vision. Great leaders help people get in touch with their own aspirations and then will help them forge those aspirations into a personal vision.
vision people aspirations personal leaders touch leader great
Good communication is not just data transfer. You need to show people something that addresses their anxieties, that accepts their anger, that is credible in a very gut-level sense, and that evokes faith in the vision.
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Without conviction that you can make change happen, you will not act, even if you see the vision. Your feelings will hold you back.
vision change
vision innovation
Great vision communication usually means heartfelt messages are coming from real human beings.
vision
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